With a brand new factory in Texas, Toyota Motor Corp., a Japanese automaker takes aim at Ford and Chevy. In the American truck war, Toyota’s gamble will be its 2007 Tundra much larger Tundra.

2007 Tundra, which was launched at the Chicago Auto Show, is made larger than Chevrolet Silverado, Ford F-Series, Nissan Titan and Dodge Ram its mighty rivals in the truck segment. The latest model boasts that the enhanced Toyota Tundra parts paved way for greater towing capacity and truck performance. There are 3 available engine choices – 4.0 L V6, 4.7 L V8, and new 5.7 L V8.

The upcoming arrival of Tundra sends quiver to other auto giants. In fact, General Motors has hired John Mellencamp, Indiana-born rock star, to record a patriotic song entitled “Our Country” for a television ad for its Chevy Silverado. The ad says: This is our country; this is our truck. Said ad is designed to capture customers in the heart of America and to save its slipping sales in said territory.