Toyota Cars – Quest for Quality and Technology


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Toyota was established as a joint venture between Kirloskar Group and Toyota Motor Corporation, in 1997 with a burning desire to carve its own niche in the Indian car market.

The first Toyota car in the Indian car was the Toyota Qualis in 2000. Thereafter Toyota Camry, Toyota Corolla, and Toyota Innova were introduced in the Indian market. Though the numbers of car models are low but all the Toyota cars have created a benchmark in the industry with their rugged structure, excellent appeal, and unmatched performance.

Toyota Innova is one of the leading SUV in the Indian car market that has won the hearts of many car consumers. Even today, there are number of Innova found on Indian roads. The company has recently introduced a facelift version of Innova that has added to the worth and demand of the car in the industry.


South African-made Toyota Corollas Head to Europe


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The South African subsidiary of motor company Toyota is expected to export its locally produced Toyota Corollas from Durban to Europe starting next year. This is a move set to build up the economy of KwaZulu-Natal.

The decision was taken after a meeting on Wednesday in Tokyo, Japan between the provincial government and Toyota representatives.

The vice chairperson of Toyota Motor Corporation, Katsuhiro Nakagawa said that Toyota South Africa would produce Corollas specifically to be exported to Europe. The statement was made at the meeting with KwaZulu-Natal Premier Sbu Ndebele.

In his statement, Mr. Nakagawa announced that almost 50 engineers had already been sent to South Africa to help with the manufacturing of the vehicles. He said that Toyota is determined to produce more vehicles in South Africa for exportation to other countries which is vital for South Africa’s economy.


Toyota’s Winning Trio in Canadian Car of the Year Awards


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Automobile Journalists Association of Canada (AJAC) members pick Camry LE, Camry Hybrid and RAV4 as category winners for the 2007 Canadian Car of the Year. Toyota Trio were given the top honors. Toyota Camry LE won in the Best New Family Car, Toyota Camry Hybrid, in the Best New Family Car, and Toyota RAV4 V6 Sport in the Best New SUV/CUV category.

“Toyota is very happy to accept these awards and on behalf of everyone at Toyota in Canada, I’d like to thank AJAC’s members for these honors,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “The Toyota Camry is North America’s most popular passenger car. The Toyota Camry Hybrid represents an important evolution of gasoline-electric hybrid technology in the second most popular market segment in Canada. And the redesigned Toyota RAV4 will be manufactured in Woodstock, Ontario when our new assembly plant, currently under construction, begins production in 2008.”


Prius Delievers Slow Relief at the Pump


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In the ironic words of Kermit the Frog, “it isn’t easy being green”. The irony is noted by our present day efforts to conserve energy or in other words become “green”. The notion behind this movement is fueled by two variables: cost and the well being of our global environment. As gas prices at the pump skyrocket, the demand for better gas mileage rises. Also, as fears of global warming start to materialize, the demand of a “green” vehicles rise as well. We have seen automobile manufacturers, who produce hybrids, capitalize on this sellers market, created by the two variables above. Toyota Motor Corporation has been marketing to our fears and petrol price woes with the Prius for just about seven years now in the US. Has the existence of the Prius over the past seven years placated our fears? Many of us would like to think so, especially those of you who are Prius owners. However, the sad truth is that it falls short of the marketed claims, producing unsatisfactory results across the board.


Number of Toyota Pre-prod Vehicles Goes Up


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To ensure the highest quality of Toyota Corollas, the Toyota Motor Corporation is now going to double the number of units for this vehicle model. The newest Toyota Corolla would be sent out for sale in Japan in the upcoming autumn season. And the officials from Toyota were the ones who announced such a plan for the Toyota Corollas. However, the Toyota officials did not disclose if they were also going to enforce such a plan for auto parts Toyota so as to also ensure quality.

From the usual 150 Toyota Corolla units in pre-production, Toyota, along with Kanto Auto Works Ltd., would be now producing some 300 Toyota Corolla prototypes. These would be the base of the company to see and check for quality. The company calls them the Toyota Corolla trial cars. This is indeed a very good move for the newest model of this line would be actually the tenth. And with the company having just recently suffered from vehicle and car problems, being safe with the newest batch of Toyota Corollas would surely do them good.



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