It has been over four decades since Toyota Motors started its venture in the American truck market in 1964.It was a very basic Toyota Regular Cab with a compact pick-up bed and square look.The truck,powered by a 1.9L 85Hp 4-cylinder engine,came with basic facilities and very few options.For the next two decades Toyota trucks remained unchanged with some minor tweaks.

In the 1979 model year,the Japanese car maker launched Toyota Pickup,a four-wheel drive option with an enhanced 2.2L 96Hp powertrain.These changes made Toyota trucks a huge hit in the North American market and the success was followed by a series of awards-Toughest Truck of the Year by 4×4 and Off-Road Vehicles, 4WD of the Year by Pickup and 4WD Vehicle of the Year by Off-Road.

From then on,the truck production divided in two separate lines the–4×2 and 4×4 models.By 1981,Toyota truck Xtracab models were introduced in the market with choices of diesel and gasoline engines.Changes and modifications continued to give it a more car like feel.

Toyota the producer of Toyota Tacoma parts has pulled out its £50m UK advertising business from Saatchi & Saatchi and transfers it to CHI & Partners. The Japanese automaker is Saatchi’s second-biggest global account next to Procter & Gamble with $2.5bn advertising expense per year with UK as its only biggest European market.

It was already expected that CHI which has sold 49.9 percent of its stake to WPP earlier this year will be given the majority of the UK business. CHI has been working out to get the Toyota account since 2004 when it was appointed to handle the launching of the Aygo model across Europe. And since then the agency has been given pan-European briefs for the Corolla and the Yaris.

It is also CHI that handles the promotion of Toyota’s luxury brand Lexus across Europe. However for this year the only UK project that it has won was Toyota’s tactical advertising business.